Generation Z, often abbreviated as Gen Z, refers to the cohort of individuals born roughly between the mid-1990s and the early 2010s. Today’s newest college students, and those coming to college for the next few years, are members of this generation.
Characteristics commonly associated with Generation Z include:
Digital Natives: Generation Z is the first generation to grow up entirely in the digital age, surrounded by smartphones, social media, and constant connectivity. As a result, they are highly comfortable with technology and digital communication.
Entrepreneurial: Many members of Generation Z are entrepreneurial-minded, with a desire to create their own businesses and pursue non-traditional career paths. They are adept at using technology to launch startups and side hustles.
Socially Conscious: Generation Z is passionate about social and environmental issues. They are more likely to engage in activism, advocate for social justice, and support brands and organizations that align with their values.
Pragmatic and Realistic: Growing up in the aftermath of the Great Recession and in a rapidly changing world, Generation Z tends to be pragmatic and realistic about their future prospects. They prioritize practical skills and career readiness in education.
Individualistic: While they value collaboration and teamwork, members of Generation Z also prioritize individuality and personal expression. They are more likely to curate their own identities and reject traditional labels and stereotypes.
Short Attention Spans: Due to their exposure to constant stimulation and information overload, Generation Z is often characterized as having shorter attention spans compared to previous generations. They prefer bite-sized content and instant gratification.
Global Citizens: With access to information from around the world, Generation Z has a more global perspective than previous generations. They are aware of global issues and trends and are more likely to identify as global citizens rather than being solely tied to their national identity.
Overall, while many members of Generation Z still view college as a valuable investment in their future, there is a growing trend of questioning the traditional college model and exploring alternative pathways to success. As a result, colleges and universities are adapting to meet the changing needs and preferences of this generation.
Generation Z, like any generation, is diverse in its aspirations and goals. However, there are some common themes and desires that many members of Generation Z express regarding what they want to get out of college:
Practical Skills: Generation Z tends to prioritize practical skills and real-world experience. They want their college education to equip them with the abilities needed to succeed in their chosen career paths.
Career Preparation: Unlike previous generations, who may have viewed college as a time for exploration, many Gen Z individuals are focused on career preparation from the outset. They want their college experience to directly translate into job opportunities and career advancement.
Flexibility: With the rise of gig economy and remote work, Generation Z values flexibility in their education and future careers. They may seek colleges that offer flexible scheduling, online courses, and opportunities for remote work or internships.
ROI: Given the rising cost of college tuition, many members of Generation Z are concerned about the financial burden of higher education. They want to ensure that their investment in college will provide a good return on investment (ROI) in terms of career opportunities and earning potential.
Technology Integration: Having grown up in a digital age, Generation Z expects colleges to effectively integrate technology into the learning experience. They may prefer colleges that offer state-of-the-art facilities, online learning platforms, and opportunities to develop digital skills.
Overall, Generation Z wants their college experience to be practical, career-focused, flexible, socially responsible, inclusive, and technologically advanced, while also providing a good return on investment.
Today’s college leaders, including leaders in academic advising, student success, student affairs, success coaching, and enrollment management, must reflect on their current practices and ask if they are designed to meet the expectations of Generation Z and add or modify their training and professional development as needed. This reflective exercise can be guided by DC Education Group, which offers program assessments, consulting, and professional development courses.
Teams may also want to consider earning a certificate in success coaching, academic advising training, faculty advising training, or a certificate in student affairs leadership.
